To me, photography is about telling a story both sides of the lens. It is about capturing the essence of the moment and emotions being felt. My ethos is to capture this in my work, whether I'm photographing cycling, human nature or landscapes. If my work inspires people then I'm happy.

I also design and illustrate with an ethos in mind; Simplicity. My work is minimal, clean and bold. By not over complicating my designs and illustrations, I allow my work to be communicated to the target audience as intended by both the client and myself. My design work ranges from printed media design through to website and online media design. 

Being passionate about what I do, I like to work closely with my clients throughout every design and photographic project I take on. Handling more than one aspect of a project is also important to me, from location scouting to marketing, it all helps to create the best product possible.

--Sam--